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Canadian National Exhibition

The IHSA activation at the CNE was a huge success, taking 4,000 photos and engaging with thousands more over a 7 day period. Branded photos were emailed directly to the user in real time, using iPad's, and a customised email ensured exposure to the brand message and call to action #helpstopfalls2014 was widely adopted.

  • Outdoor Activation
  • Brand Ambassadors
  • Social Station
  • Extended Activation